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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.H258 2006
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Hair Joseph F
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245 -TITLE STATEMENT
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a
Title
Marketing research :
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b
Remainder of title
within a changing information environment /
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c
Statement of responsibility, etc
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston, Mass. :
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b
Name of publisher, distributor, etc
McGraw-Hill/Irwin,
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c
Date of publication, distribution, etc
c2006.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxvii, 700 p.
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b
Other physical details
col. ill.
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c
Dimensions
26 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
McGraw-Hill/Irwin series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (p. 669-677) and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Bush Robert P
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Ortinau David J
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